Digital Marketing Manager in Grand Rapids, MI

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Grand Rapids, MI

68370 - 97610

25th percentile

68370

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

85355

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

97610

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

76110

89655

105565

Digital Marketing Specialist

48805

58265

69230

Digital Project Manager

62995

80625

95245

Email Marketing Manager

58910

74605

88795

Email Marketing Specialist

44075

54610

62995

Marketing Automation Specialist

59770

69015

81270

SEO Specialist

56545

65790

77185

Paid Search Specialist

53105

63210

71595

Social Media Manager

53750

67080

82130

Social Media Specialist

43860

52460

62350

Digital Community Manager

45365

56115

64715

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