Digital Marketing Manager in Grand Rapids, MI

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Grand Rapids, MI
68370 - 97610
25th percentile
68370
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
85355
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
97610
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 76110 89655 105565 Digital Marketing Specialist 48805 58265 69230 Digital Project Manager 62995 80625 95245 Email Marketing Manager 58910 74605 88795 Email Marketing Specialist 44075 54610 62995 Marketing Automation Specialist 59770 69015 81270 SEO Specialist 56545 65790 77185 Paid Search Specialist 53105 63210 71595 Social Media Manager 53750 67080 82130 Social Media Specialist 43860 52460 62350 Digital Community Manager 45365 56115 64715
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