Digital Strategist in Fresno, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Fresno, CA
88500 - 122750
25th percentile
88500
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
104250
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
122750
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 79500 99250 113500 Digital Marketing Specialist 56750 67750 80500 Digital Project Manager 73250 93750 110750 Email Marketing Manager 68500 86750 103250 Email Marketing Specialist 51250 63500 73250 Marketing Automation Specialist 69500 80250 94500 SEO Specialist 65750 76500 89750 Paid Search Specialist 61750 73500 83250 Social Media Manager 62500 78000 95500 Social Media Specialist 51000 61000 72500 Digital Community Manager 52750 65250 75250
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