Vice President of Marketing in Grand Rapids, MI

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategy

Managing and optimizing the development of products and services to help ensure they meet customers’ needs

Measuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Grand Rapids, MI

124700 - 166625

25th percentile

124700

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

144695

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

166625

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

146630

172215

209625

Marketing Director

93525

113305

139750

Marketing Manager

77185

92450

109005

Marketing Coordinator

42785

53105

64715

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