According to our data, financial services and insurance, eCommerce, consulting, and digital media agencies will have the highest demand for marketing and creative talent going into 2025.
Job seekers looking for new roles should target these sectors to increase their chances of finding a competitive opportunity.
The trending skills for digital marketing in 2025 show a definite split between digital and interpersonal skills. Experience with artificial intelligence (AI) tools is one of the most in-demand technical skills for the coming year.
Data analysis is also a highly sought-after skill as businesses increasingly require marketers to be able to use data to identify commercial opportunities and show the impact of their work. Project management and customer relationship management (CRM) are also in high demand, showing an increased need for multi-tasking, organisation, and interpersonal skills.
Employers will also be looking for digital marketers with excellent commercial acumen as they come to rely on them and their digital skills to uncover new opportunities and market gaps. In a similar vein, talent with problem solving, skills, critical thinking skills, and creative thinking skills will also be highly sought after.
Employers will be looking for talent with Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) qualifications as standard. PPC experts and marketers will be expected to have Google Ads certifications to align with best practices, and Adobe qualifications will also be in high demand for 2025.
