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Email Marketing Manager in Washington, DC

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Washington, DC
91105 - 137323
25th percentile
91105
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
115378
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
137323
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 117705 138653 163258 Digital Marketing Manager 105735 132003 150955 Digital Marketing Specialist 75478 90108 107065 Digital Project Manager 97423 124688 147298 Email Marketing Specialist 68163 84455 97423 Marketing Automation Specialist 92435 106733 125685 SEO Specialist 87448 101745 119368 Paid Search Specialist 82128 97755 110723 Social Media Manager 83125 103740 127015 Social Media Specialist 67830 81130 96425 Digital Community Manager 70158 86783 100083

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