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Paid Search Specialist in Washington, DC

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Washington, DC
82128 - 110723
25th percentile
82128
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
97755
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
110723
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 117705 138653 163258 Digital Marketing Manager 105735 132003 150955 Digital Marketing Specialist 75478 90108 107065 Digital Project Manager 97423 124688 147298 Email Marketing Manager 91105 115378 137323 Email Marketing Specialist 68163 84455 97423 Marketing Automation Specialist 92435 106733 125685 SEO Specialist 87448 101745 119368 Social Media Manager 83125 103740 127015 Social Media Specialist 67830 81130 96425 Digital Community Manager 70158 86783 100083

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