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Paid Search Specialist in Charlotte, NC

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Charlotte, NC
62676 - 84499
25th percentile
62676
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
74603
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
84499
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 89828 105814 124591 Digital Marketing Manager 80693 100739 115203 Digital Marketing Specialist 57601 68766 81708 Digital Project Manager 74349 95156 112411 Email Marketing Manager 69528 88051 104799 Email Marketing Specialist 52019 64453 74349 Marketing Automation Specialist 70543 81454 95918 SEO Specialist 66736 77648 91096 Social Media Manager 63438 79170 96933 Social Media Specialist 51765 61915 73588 Digital Community Manager 53541 66229 76379

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